Biography & Expertise

Stephen Liney is a bright, energetic and passionate sales & marketing executive and has extensive corporate and entrepreneurial experience in France and internationally. His experience spans a wide variety of luxury industries: perfumes, wine & gastronomy.

Stephen has lent his talents to companies such as Vingenius management, Chateau de la Rochepot, Triwine app, Molinard Perfume House, the Chateau de Berne winery, the UESS – Flavours & Fragrances University, The Antique Wine Company, Delon Wines California, OLMA Luxury Private Equity Group, Helan Wine Company, China, Jazz à Juan festival, Arena Music Promotion…
His vast professional experience and international culture has enabled him to manage a number of exciting new projects with great success.
Stephen has a passion for all things marketing in the wine and leisure markets: market plan development, research, brand identity, social media, direct marketing and many others. Working extensively in France has lead him to develop a double-culture, diplomacy and precious linguistic & negotiating skills.
Currently working as a wine & wine tourism consultant France, Stephen has specialized in fine wine and vineyard investment, in particular from the burgundy region, sourcing investors and raising capital. He has also created a “Signature Wine” concept for Burgundy wine connoisseurs. Stephen is a part-time lecturer in international wine sales and wine tourism at the Arcades business school on Dijon, France.

SJLiney Consulting covers the following sectors:

French wine industry: Eastern Coast France.

Champagne, Burgundy, Beaujolais, Côtes du Rhone, Provence

Sourcing top wineries

Sourcing top vintages

Detecting future trends in consumer drinking

Export – Sales & Marketing

Public Relations

Wine tourism development – Provence (Chateau de Berne) & Helan Wines Ltd – Yinchuan Province, China, Climats de Bourgogne (Burgundy Terroir), Les Deux Chevres wine school and wine activities – Burgundy

Vineyard & wine estate investment – Burgundy, Provence

Wine industry (estate) development in China

Yinchuan district – 4 winery development project

Wine tourism industry  development in France

Chateau de la Rochepot, Beaune, Burgundy, France

Tourism & wine brand development

Perfume & Cosmetics

Molinard Perfumery (France), Articoli Holding (Russia), QVC TV (UK)

Signature Perfumes

Brand marketing

Perfume Tourism strategy (Grasse, Nice – France)

Food Products

UESS – European University of Flavors and Fragrances

Cuisine des Fleurs – Yves Terrillon

Vocational Training

Lectures in perfume marketing: EDHEC business school Nice, France.

Lectures in international wine sales and wine tourism develomment: Les Arcades Business School, Dijon. Burgundy

Consultant & teacher at Les Deux Chevres wine school in Gevrey Chambertin, Burgundy.

 

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